The Best Ads for Fitness Classes

Author

Kevin Fock
January 02, 2025

THIS WEEK’S FODDER
☀️ Good Morning

It’s the second day of 2025 and the perfect time to improve your Meta ads.

Today, we’ll be examining the ads of:

  1. CorePower Yoga

  2. Equinox

MAIN
New Year, New Energy

Trends:

According to Google Trends, US search interest (over the last five years) for “Equinox Group” and “CorePower Yoga” looks like this:

How I Analyze Facebook Ads

A great Facebook ad communicates the benefits of the product or service, not solely the features. Think about it like this: a feature makes the product better but a benefit makes the customer’s life better. Features typically describe a physical aspect of the product, while benefits describe a change in the emotional state of the customer.

Alright, let’s see how these companies market their fitness classes:

#1: CorePower Yoga

Why this ad works:

  • The ad copy suggests starting 2025 strong and succinctly promotes a discounted first month and free yoga mat.

  • The image shows people doing crunches in a group setting helping the viewer visualize the value of the class.

  • The ad uses time pressure to motivate the viewer to click: “Sign up by 1/16…”

#2: Equinox

Why this ad works:

  • This Equinox ad stands out because it is not offering anything to the viewer. In fact, the text within the image says, “Equinox does not accept new memberships January 1st. Because commitment doesn’t wait.”

  • There is no ad copy above the image and no call-to-action button below the image, but the text within the image and tells the viewer to “Wake The F*** Up.” This ad reenforces the values of the Equinox brand, which helps drive their target customer to sign up with them.

  • Being different and provoking a strong reaction (positive or negative) can be an effective way to stimulate your target customer to take action and drive away the people you don’t want.

Thanks for reading!

Stay hungry and see you in the next issue.

-Kevin