The Best Ads for Coffee

Author

Kevin Fock
February 16, 2025

THIS WEEK’S FODDER
☀️ Good Morning

This is Marketing Fodder. And, this is issue #52. I’ve sent a newsletter (both short and long) every week for a year. Going forward, I may experiment with a different format. But, the goal of this newsletter remains the same: provide inspiration for your Meta ads.

Today, we’ll be examining the ads of:

  1. Stumptown Coffee Roasters

  2. Verve Coffee Roasters

MAIN
Coffee

Trends:

According to Google Trends, US search interest (over the last five years) for “Coffee” looks like this:

How I Analyze Facebook Ads

A great Facebook ad communicates the benefits of the product or service, not solely the features. Think about it like this: a feature makes the product better but a benefit makes the customer’s life better. Features typically describe a physical aspect of the product, while benefits describe a change in the emotional state of the customer.

Alright, let’s see how these companies market their coffee:

#1: Stumptown Coffee Roasters

Why this ad works:

  • The ad copy addresses two pain points for coffee drinkers, 1) freshness of the beans and 2) under caffeination. The second one adds some humor to the ad, which also helps the copy feel less salesy.

  • The image is eye-catching and makes the coffee look appealing.

  • I would include a URL (below the image) but I do like “Serious About Coffee” as a headline. “See Menu” is an uncommon call-to-action, I would test that against “Shop Now.”

#2: Verve Coffee Roasters

Why this ad works:

  • The ad copy highlights this coffee brand’s Roaster of the Year award, signaling to the viewer that the product is high quality.

  • The image is colorful and makes the coffee feel approachable and fun. The ad copy on the image, “Never Settle For Average Coffee Again” helps reenforce the quality of the coffee.

  • I would include a URL (below the image), but the headline and description sections do a great job of reminding the viewer why this coffee is worth considering. The “Shop Now” call-to-action makes sense.

Thanks for reading!

Stay hungry and see you in the next issue.

-Kevin