The Best Ads for Pet Subscription Boxes

Author

Kevin Fock
January 23, 2025

THIS WEEK’S FODDER
☀️ Good Morning

This is Marketing Fodder. The newsletter that gives you inspiration for your Meta ads.

Today, we’ll be examining the ads of:

  1. KitNipBox

  2. BarkBox

MAIN
Pets

Trends:

According to Google Trends, US search interest (over the last five years) for “Cat Subscription Box” and “Dog Subscription Box” look like this:

How I Analyze Facebook Ads

A great Facebook ad communicates the benefits of the product or service, not solely the features. Think about it like this: a feature makes the product better but a benefit makes the customer’s life better. Features typically describe a physical aspect of the product, while benefits describe a change in the emotional state of the customer.

Alright, let’s see how these companies market their pet subscription boxes:

#1: KitNipBox

Why this ad works:

  • The ad copy is lighthearted and comical while also providing a call-to-action: “Order a box today.”

  • The image provides the viewer with an idea of what the box contains and the background is very eye-catching and colorful. This helps the ad stand out.

  • The ad provides info on the cost of the subscription box, helping draw in people who are willing to pay that amount and driving away those who are not.

#2: BarkBox

Why this ad works:

  • BarkBox doesn’t use humor in the ad copy but does incentivize the viewer to pay attention by offering a “FREE dog bed with sign up.”

  • The image does a great job of showcasing the box of toys, which are sitting next to a relaxed looking dog on a fluffy bed.

  • The headline and description section below the URL remind the viewer about the free bed offer and what the box contains: “treats, toys & products for your pup!”

Thanks for reading!

Stay hungry and see you in the next issue.

-Kevin